Jenn-Air Wall of Knobs
Having the higher quality product, sometimes, isn’t enough. To set itself above the competition, Jenn-Air needed to demonstrate the value of metal knobs over plastic. In order to achieve this differentiation, Jenn-Air requested lifesize prop knobs of their competitor to mount upon custom foam prop mounds surrounding their products. The lifesize prop knobs are cast in hard plastic and the foam prop mounds are hand sculpted.